Kids’ CBC Brand Identity Project

Matthew developed the design and branding initiatives for CBC Kids and other signature CBC broadcasts, including The National.

Art Direction, Design and Project Management

The Canadian Broadcasting Corporation occupies an important space in Canadian culture. In addition to being one of the countries’ most visible brands, the CBC represents and helps define the culture of a diverse country that occupies a vast and varied landscape. 

In 2004, the Corporation decided to define it’s kids’ programming with a distinctive brand of it’s own: ‘Kids’ CBC. Months of detailed high level corporate meetings followed, including focus groups, consultations with child psychologists and marketing experts, the essence to be distilled into a cohesive and strong creative direction for a core team of amazingly talented in-house designers and producers. 

The result: an award-winning brand identity that is respected worldwide for quality childrens content.